MY STORY

Living a life you love is an extraordinary choice, one I make everyday!

- Brian M. Price

living in possibility

I’ve always believed that life is about more than the titles we hold or the money we make—it’s about finding purpose, creating impact, and living in alignment with what truly matters. My journey has been full of incredible highs and heart-wrenching lows, all of which have shaped me into who I am today and fueled my passion for helping others do the same.

In the early years, I thrived in sales and consulting, as a Health and Safety Territory Manager with Safety & Supply Company., building a million dollar territory. Around the same time, I co-founded my first business, This Is A Set Up, assembling furniture for Shopko stores in Spokane. Those were exciting years—starting a family, building a career, and diving into nonprofit Board work with the Spokane Valley Firefighters Benevolent Association, where I helped launch “The Cask & Keg” fundraiser to support our community.

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WHY I DO IT

Commitment to My Work

Ignition Academy could not have happened without my amazing family, friends, and clients who have all supported me every step of my journey. My draw to coaching started many years ago with the realization I had taken myself as far as I could, but I wanted more. I had a big vision but was stuck. After nearly 3 years of intensive personal development starting with Landmark forum & advanced courses, and completion of a 2 year ICF accredited coach & leadership training program, I finally found possibility, purpose and joy again. As a leader in my community, with all my experience and continuous training and coaching over the years, I’ve become very passionate about the idea that by doing our deep work with a little bit of support, no possibility is too big, that we can create anything we want! 

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About Me Continued

But life has a way of testing us. One of the hardest challenges I faced was when my infant daughter was diagnosed with leukemia. Thankfully, she made a full recovery, but that experience left us financially stretched, emotionally exhausted, and challenged our family in ways I couldn’t have imagined. It forced me to reevaluate everything. I realized how fleeting time is and how precious the people we love are. That chapter of my life inspired me to reprioritize—to focus on what truly matters and start living in alignment with my values.

It was during this time that I embraced what I call Being Extraordinary—not by anyone else’s standards, but by living a life of meaning, intention, and joy.

That shift led me to leave the corporate world and dive into entrepreneurship full-time, running Price Enterprises and helping grow a real estate virtual tour company. Along the way, I learned how to pivot, how to rebuild, and most importantly, how to persevere. In 2012, I co-founded Elevations, a nonprofit that provides microgrants to families in need of financial assistance for their children’s therapies. That work opened my eyes even further to the impact we can make when we align our passions with service.

In 2014, I became a certified coach through Accomplishment Coaching and Leadership, an ICF-certified program. Coaching felt like the natural next step—a way to combine my professional experience and personal growth to help others step into their full potential. My passion is helping people uncover what’s possible in their lives, whether that means overcoming challenges, starting fresh, or rediscovering their joy.

Today, I dedicate my life to guiding others on their journey to an extraordinary life. I believe that no matter where you are or what you’ve been through, it’s never too late to dream bigger, live more boldly, and create the future you want. My story—with its highs and lows—is proof that it’s possible.

Your extraordinary life is waiting—let’s create it together.